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However, Khalid Abu Hassan, the spokesperson of shopping mall owners, disagreed, saying that the brands considering withdrawing from the Jordanian market are “doing very well in the Gulf and Egypt”.Ību Hassan linked the difficulties facing brands to the challenges shopping malls face to remain operational. He noted that some brands have relocated from Amman to other governorates to reduce financial costs due to the high rents of shops in the capital.ĭismissing any connection between the contemplation of the brands in question to exit the market the government measures covering investors, Murad cited last year’s Cabinet’s decision to reduce sales tax on international brands from 16 to 8 per cent. “This measure is not considered as withdrawing from the Kingdom, as other brand shops are still successfully operating in the country,” Murad added. “The mother company that owns the brands wants to restructure itself and reconsider its prices, especially since some of them are considered expensive,” ACC Chairman Issa Murad said in a statement sent to The Jordan Times late last week. Two major companies representing eight international brands recently announced their plans to leave the market or restructure their businesses, citing “high” operational costs and taxes and ‘’poor” purchasing power.Īlthough, the Ministry of Industry, Trade and Supply met traders and sector representatives last week and promised to look into the challenges they face, the Amman Chamber of Commerce (ACC) said the brands are “not leaving the local market for reasons related to government measures”. AMMAN - The intent of several international brands to exit the local market continues to be widely argued by sector leaders, with owners of shopping malls complaining about “outdated” government measures.